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The Importance of Good Makeup Brushes
All products and services featured are independently chosen by editors. However, WWD may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
An artist is only as good as their tools, and we’re not just talking about painters. The same rule applies in the realm of cosmetics: Your makeup can only be as good as your applicators, which is why you should upgrade your collection to include the best makeup brush sets — to ensure that your every beauty need is met.

Expertly curated makeup brush sets come stocked with high-quality options that cater to the face, cheeks, eyes, brows, and more, but if you’ve yet to master the art of contouring, defining, shading, highlighting, no worries; you don’t have to be a professional to operate this fine equipment. According to celebrity makeup artist and brow expert, Danielle Kimiko Vincent, founder of KIMIKO, everyone from beginner makeup moguls to celebrity artists can benefit from investing in a complete set.

“I love a good brush set because it can encourage you to start experimenting with new techniques that you might not have otherwise considered,” Vincent tells WWD over email. “For example, an angled eyeshadow brush can be used in many more ways than a standard flat brush. You might learn to create a color wash with the wide section of the brush, and then use the narrow side to create an accent with a darker color.”

It also helps that there’s “usually a price break,” when you opt to purchase an entire set versus individual brushes, Vincent adds. “Even if one of the brushes doesn’t become a favorite, you’ll likely make use of most of them, so the value is there.”

How To Shop for the Best Makeup Brush Sets
While makeup brush sets are an excellent investment, like anything else, not all sets are created equally. Ergo, when shopping for the best , there are some key details to consider.

Synthetic vs. Natural Hair
In an exclusive interview with WWD, global makeup artist for Jane Iredale, Nechelle Turner explains that bristles on are either natural (sourced from animals like squirrels, goats, and ponies) or synthetically made from nylon, polyester, or other synthetic fibers. Natural hair brushes, Turner says, have cuticles, making them porous, therefore, they attract and keep the product in the brush, which ultimately results in a more sheer application. “Their porous nature can also make them a breeding ground for bacteria,” Turner says, adding that natural hair brushes also tend to be a higher price point and their longevity is questionable.

Synthetic brushes feel more like natural hair brushes and are nonporous, therefore they “pick up and distribute more product on the skin for a more defined and more precise application,” Turner tells WWD. That being said, because synthetic brushes pick up and distribute more product, Turner advises using a lighter hand. It’s also worth noting that synthetic brushes that are stiff or have a shiny coating can result in a streaky makeup application, so you want to look for fluffy, softer bristles.

“In either case look for shedding,” Turner warns. “Shedding or lack of shedding bristles is a good indication of the quality of the fibers in both cases.”

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